Welcome back to ClearFresh's biannual newsletter where we provide you tips and ideas for your business, update you on industry trends and showcase what's new here at ClearFresh.


ClearFresh Employees Take On Urban Bush!


ClearFresh Water has successfully launched and piloted a new initiative encouraging employees to take a work day each year to volunteer.

Recently, Lauren Ferrucci, Sustainability and Office Manager, volunteered with Conservation Volunteers. Lauren chose Conservation Volunteers because of its commitment to enhancing the environment and heritage of Australia. “Their mission embodies my own personal values," said Lauren, "and also reflects one of ClearFresh’s goals: to engage employees in environmental responsibility”.

Lauren spent the day along with other volunteers weeding, picking up litter, and learning about urban bushland at Moore Park in Sydney.  The land was planted earlier by Conservation Volunteers, and had become overgrown by invasive plant species. “I would encourage other ClearFresh employees to take advantage of this initiative,” said Lauren.

This initiative is part of ClearFresh’s growing corporate social responsibility (CSR) program. ClearFresh believes strongly in giving back to the community, as is also demonstrated by our micro-financing program through Kiva and annual donations to organisations across Australia. We encourage all organisations to incorporate socially responsible initiatives into their operations. Not only does CSR have a positive impact on society, but it also has a positive impact on employee morale, productivity, and has been shown to increase return on investment.

Does your organisation engage with CSR? Tell us more!


Is An Electric Bike Right For Your Business?


By Scott Lie, Business Support & Service Standards Manager

Electric bicycles are an amazing innovation but before deciding whether to launch a thorough evaluation of which model, how many, what features & how much, ask yourself, do I really need one?

My best advice, in this first instance, is to broadly estimate the bike’s potential to boost your operation’s profitability or save it money. Whilst this can be challenging without even simple number crunching, start by defining your current method of transport, delivery or commuting to gain a “gut-feel” as to the bike’s likely ability to reduce costs. Clearly you need to be the type of business that delivers, transports or commutes in some way or form.

Passing "the gut-feel test" is a great first step leading you to more detailed considerations. Bear in mind however that an idea which appears to be right for business may not be the same as an idea working for business in practice. Sometimes a great idea will be constrained by factors which in isolation are not deal breakers, but collectively lead evaluators to reject an innovation.

In the next newsletter we will look at the specific, albeit non-exhaustive, items you should evaluate when deciding whether an eBike will work for your business in practice.

[Editor's Note: Scott Lie led the review team for ClearFresh Water's implementation of an electric bicycle for local cooler servicing.]


The Harrowing Life Cycle of Bottled Water: Part 1- The Production



Where do the big bottles of water many offices get shipped for their water coolers come from? And what effect do these bottles have on the environment? These are questions bottled water companies don't want you to ask.

IBISWorld found that in 2009 to 2010, Australians produced a staggering 582.9 million litres of bottled water. Most water bottles are made of Polyethylene Terephthalate (PET) or Polycarbonate. The raw materials used to create these plastic bottles come from crude oil extracted from the ground. The crude oil is sent to a refinery, where it undergoes a series of processes, and is heated and hollowed. The resulting bottle grade plastic is exposed to higher and higher pressure and is shaped into a bottle. Polycarbonate, which tends to be studier and is infamous for containing BPA, is more often used to produce large bottled water containers (usually about 15 litres). Polycarbonate can use up to 40 percent more energy to create than PET.

The newly formed bottles, which sometimes must be transported to a separate bottling plant, are then filled with extracted groundwater or surface water. The process of pumping water from underground aquifers has been known to deplete these aquifers, depriving local communities and threatening aquatic wildlife. When all is said and done, it can take up to three litres of water to create just one litre of bottled water.

The production and transportation of bottled water are the most energy intensive processes in the lifecycle of bottled water.

Here at ClearFresh we are proud to be doing our part to eliminate bottled water and reduce our plastic use. How does your organisation reduce plastic use? Let us know!

[Editor’s Note: This is the first part of our series on the lifecycle of bottled water.]


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